Allison Checchi
Chief Marketing Officer of YP
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
The 'Why Before You Buy' Is Key to Connecting With Customers
Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.
3 Trends Impacting Small and Medium Businesses Now
How new developments in social media, customer relations and marketing technologies can grow your business.
4 Tips for 4 Weeks of Holiday Campaigning
Let the countdown begin with these four ways to maximize end-of-year sales.
More Authors You Might Like
-
David Einstein
Co-Founder of Orange Line
-
Deep Patel
Serial Entrepreneur
-
Chuck Mattera
Former Chair and CEO of Coherent
-
Entrepreneur Store
Entrepreneur Store
-
Mike Murchison
CEO and Co-Founder of Ada
-
Gloria St. Martin-Lowry
President of HPWP Group
-
Kenneth Burke
Vice President of Marketing
-
Emily Rella
Senior News Writer